NLE Choppa is the stage name of American rapper, songwriter, and social media influencer Bryson Potts. Choppa is best known for his 2019 single ‘Shotta Flow’ which went viral on the internet. The music video of the song gathered more than 15 million views in just six weeks from the day of its release on YouTube. It also peaked at number 33 and 81at ‘Hot R&B/Hip-Hop Songs’ chart and ‘Billboard Hot 100’ chart respectively. He then released another music video titled ‘Shotta Flow 2’ which went on to gather 20 million views within two months. Subsequently, a bidding war ensued between popular record labels, such as ‘Caroline Records,’ ‘EMPIRE Distribution,’ ‘Republic,’ and ‘Interscope.’ However, he turned down a $3 million record deal to enter a distribution partnership with Steve Stoute’s independent distribution company ‘UnitedMasters.’ In May 2019, Choppa performed at the ‘Beale Street Music Festival’ in Memphis, marking his music festival debut.